Monday, Oct 25, 2004, 9:10 AM in The Spout

Here's Some Marketing I Can Get Behind

I just got an email from Netflix letting me know that they're lowering my monthly fee from $22 to $18. The only thing vaguely "marketing" about is that they used $21.99 and $17.99. There was no upsell. There was no limitation of service at that new lower price. There nothing additional I had to do to get the savings. When's the last time you got that kind of service from a vendor? I love Netflix.